January 11th, 2013
Presenting the fifth in our STAR Company “Client Snapshots” series (and the first for 2013!)!
STAR Company client rabble.ca has been providing alternative news – independent of corporate media control - since 2001. They call it “news for the rest of us” – a collection of voices and stories that you won’t hear in other papers, podcasts and TV shows. Here’s what Matthew Adams, the Managing Editor at rabble.ca, has to say about the importance of the work they do….
1.Tell us about rabble…What is it? How did it begin? How has it changed over time?
rabble.ca sprang to life on April 18, 2011, just before the protests against the Summit of the Americas in Quebec City. rabble was built on the efforts of progressive journalists, writers, artists and activists across the country who wanted to cover “news for the rest of us”. These days some people would call what we do news for the 99%.
2. Why do you think rabble is important?
Canada has some of the highest concentration of corporate media control of any democracy in the world. A healthy democracy requires media that is owned, controlled or heavily influenced by the government or for-profit corporations or interests. That’s us. We combine the talents and interests of award winning journalists with community organizers, citizens and other people with important stories to tell to bring news that matters to a wide audience. Our site, unlike a number of news sites, is 100% free to use to give as much news access as we can to the widest audience we can.
3. What are your greatest joys and greatest challenges in running a constantly changing business like rabble?
We love finding and reporting on important issues and stories that affect communities across Canada (and the world). Our greatest challenge, like most independent media sites, is one of resources. Help remedy the situation at www.rabble.ca/support.
4. What have been the most important lessons so far?
We’re over 11 years old – that is a long time in internet years. We are probably still around because we keep looking ahead to how our visitors will want to connect to us in the future. We were one of the first sites in Canada with podcasts, and one of the few to host to podcast network. We’re early adapters of new technology – from twitter, to live video, we are always experimenting with new tools that help tell stories. More innovation on the way!
5. What do you wish you had?
One percent of our visitors supporting us with $5/month. That would make us a truly sustainable independent media. Have we mentioned that people can support us really easily at www.rabble.ca/support?
6. How does STAR Company help rabble?
We have people all over the country working for rabble but our financial home is Toronto. STAR Company gets our books in order, literally takes our money to the bank, makes sure that important items don’t get missed, and keeps our lights on so we can worry about covering the news. Thanks STAR Company!
7. Any advice for independent voices in Canada’s new media?
Let’s work together! Email us! firstname.lastname@example.org